Last Updated: Sept 5, 2024

Have you ever wondered why your video or presentation didn’t get much attention, clients, or sales?

Wouldn’t it be cool to learn a super easy way to get 2x, 3x, or even 10x the results on your next presentation or video?

In this guide, I’m going to show you:

But before we dive into that, let’s check out how others are getting awesome results with this strategy, bringing in more clients and making more sales.

Big YouTubers like Ali Abdaal are using this method to earn money from every video they post.

Amy Porterfield struggled with this at first, but once she learned how, her webinars started selling like crazy.

Pat Flynn uses it to grow his audience and sell more products and services.

And it’s not just big channels! Ed from Creator Booth (a medium-sized channel) is using this to make more offers and sell more, too.

Even smaller channels, like Mariah Coz and Steve Thompson, are making a full-time living with this strategy.

And if you think this is just for online businesses, it’s not!

For the past 11 months, I’ve been teaching this concept to people who run regular, service-based businesses.

Here’s what happened to one of them...

One of the biggest lessons I’ve learned from giving presentations (whether in sales, teaching, or other speaking situations) came to me much later—like 25 years later!

It all started five years after I launched my first successful coaching business.

I began noticing which sales presentations worked best. It didn’t take long to figure out that one type of presentation always did better than the others.

I realized people didn’t want to hear everything I had to say.

They just wanted one useful tip or suggestion to help them be a little more successful than yesterday.

It was like a lightbulb went off in my head.

Then, I noticed something interesting: All the stories and lessons that stuck with me only focused on one subject. Even if it was a small idea, they went deep into it.

I thought about my favorite books, and it was clear — they all had one BIG idea.

Next, I tested this in my sales presentations.

For three months, I focused on just one topic when talking to new clients. Instead of giving them a big list of all the benefits of my service, I stuck to one main problem, one simple solution, and one big result.

What happened?

My sales went from 37% to 83%! I didn’t have to push hard or use any tricks. I felt good about it, too.

Sometimes, I’m tempted to forget about this “Rule of One” and go back to giving people all my tips at once.

Whenever I do that, I only get okay results.

Why? Because my ego wants to show everyone how much I know and give them everything at once!

But the truth is, I need to keep it simple.

Take any presentation, blog, or video and focus on one big idea. Stick to it.

Make your points, but make sure they all connect to that one idea. It becomes the thread that ties everything together.

Here’s a quick way to remember if you’re sticking to the Rule of One:

To make this strategy work with a new audience, you need to know what stage they’re in. This will help you make your message stick and move them toward buying.

Check out my blog, “How To Turn A Cold Audience Into Paying Customers,” for more tips on this.

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